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Zablyn

For marketing teams

Write the story once. Then make the video and the posts.

Zablyn turns one business story into a branded video and a separate post for each network. You review the writing before it is scheduled. Posting from the app currently sends to LinkedIn.

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Zablyn

Content

Say it once. The board keeps the idea, the draft, and the review together.

Idea

  • New clients
  • First call

Draft

  • The first call
  • How to book

In review

  • Welcome post
  • The path is idea, draft, production, then a required review.
  • Each network version is written from that core message.
Content. Say it once. The board keeps the idea, the draft, and the review together. The path is idea, draft, production, then a required review. Each network version is written from that core message. Studio. Describe the video, pick a shape, then export a branded MP4. Shapes are 9:16, 16:9, 1:1, and 4:5. Layouts place the type. You do not set pixel positions. Publish. Write a version for each network and attach the video. Drafts can cover LinkedIn, Instagram, Facebook, YouTube, X, and TikTok. Posting from the app currently sends to LinkedIn. Schedule. One calendar for every network. Drag a post to move the day. Switch between month, week, and list. You can plan a post before the account is connected.

Definition

What is Zablyn?

Zablyn is a marketing workspace for one business story. It keeps the idea, the long written version, the branded video, and a draft for each network in one place, then puts those posts on a shared calendar.

One story

Start from Ideas and Trending, then keep one core message before any network version is written.

One branded video

Studio exports MP4 files in 9:16, 16:9, 1:1, and 4:5. Cut trims clips you already have into Gallery.

One calendar

Plan LinkedIn, Instagram, Facebook, YouTube, X, and TikTok drafts together. Posting from the app currently sends to LinkedIn.

How it works

From one idea to a scheduled post.

Brief, writing, video, a version for each network, the calendar, then publish.

  1. Step 1

    Brief

    Keep topics in Ideas, check Trending with sources, and turn a saved idea into content.

  2. Step 2

    Write

    Keep one core message. Platform versions are written from that message, not from a new brief each time.

  3. Step 3

    Video

    Studio renders a branded video in 9:16, 16:9, 1:1, or 4:5. Cut trims clips you already have and saves them to Gallery.

  4. Step 4

    Adapt

    Publish starts from an article. You choose the networks, edit each draft, and attach the video.

  5. Step 5

    Schedule

    Put every network on one calendar in month, week, or list view. Drag a post to move the day.

  6. Step 6

    Publish

    Post now currently sends to LinkedIn when the account is connected. Other connected networks can be planned.

Brief

Start with the idea

Keep the topics you want to be known for in Ideas. Trending shows what is being talked about in that area. Turn an idea into content.

Brief. Start with the idea. Keep the topics you want to be known for in Ideas. Trending shows what is being talked about in that area. Turn an idea into content. Write. Keep one core message. The article stays free of any network. Platform versions are written from that message, not from a new brief each time. Video. Make the video, or trim one you have. Studio renders a branded video in 9:16, 16:9, 1:1, or 4:5. Cut trims clips you already have and saves the result to Gallery. Adapt. Write a version for each network. Publish starts from an article. You choose the networks, edit each draft, and attach the video. Schedule. Put it on one calendar. Schedule shows every network in month, week, or list. Drag a post to move the day. You can plan before an account is connected. Publish. Post when the account is connected. Post now currently sends to LinkedIn. Facebook, Instagram, YouTube, and X can be connected and planned. Posting to them from Zablyn is not available yet.

What you can do

The workspace behind the workflow.

Content and Article

Content holds the idea and the core message. Article is the long version, with no network baked in. Platform drafts are written from that message.

Studio and Cut

Studio makes a branded video in 9:16, 16:9, 1:1, or 4:5, then exports an MP4. Cut trims clips you already have and saves them to Gallery.

Publish and Schedule

Publish starts from an article, writes a version per network, and attaches the video. Schedule is one calendar. Drag a post to move the day.

Brand

Set the name, logo, colours, fonts, and voice once. New videos start from that setup, and the writing follows the voice you describe.

Channels

Write for six networks. Post to LinkedIn today.

TikTok is a writing target and a tall video shape. It is not a connected account. A 9:16 export is the file for Reels, TikTok, and Shorts. It is not an automatic post.

What Zablyn can write, connect, and post
StepNetworks
Write a versionLinkedIn, Instagram, Facebook, YouTube, X, TikTok
Connect an accountLinkedIn, Facebook, Instagram, YouTube, X
Post from ZablynLinkedIn. Other connected networks can be planned and scheduled.

Who it is for

Marketing people and small teams.

Marketing people

You already have the story. You need the long version, the network drafts, and a branded video without starting a separate project for each one.

Small teams

You show up on LinkedIn, Instagram, Facebook, YouTube, X, and TikTok, and you do not have a designer, an editor, and a writer for every post.

A practical version of this workflow is on the blog: how to turn one story into posts for several networks.

FAQ

Questions, answered.

Short answers for search and AI assistants. The facts below match what the product does today.

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